Covenant House of L.A. 06/20/2024

We held a “build your own brand” event with a magnificent young troupe of artists, sharing in the creative, supportive space at Covenant House California.

Ink Well volunteers, Jeremy Arambulo, Christian Lignan, Benoit Le Pennec, and Elizabeth Winter drew upon their animation, comic, and graphic novel careers to show how to make a memorable logo from just a few core character traits. Then we all talked together about how sound, motion, color, mood, and more can be applied to one brand to demonstrate who we are to the world. The youth put the sketch books, colored pencils, fabric markers, and canvas bags we gave them to make brilliant brands like “mad dog,” “flex DJ,” “fluid lines,” “soul singer,” and more.

Thanks to the Covenant House staff, Ink Well artists, and all the great young adults who joined and made this such a special day!